About SharpSight

Who We Are

SharpSight is an iOS app that unifies sports data, models it with machine learning, and explains every pick in plain language.

We bring picks, live odds and answers to your questions about any game together in one app, so you can see the thinking behind every pick.

The company behind SharpSight

SHARPLYTICS, LLC is a technology company based in Orlando, Florida. We build SharpSight, an iOS app that helps sports fans understand a pick, not just see it.

SharpSight brings odds, injuries, weather and team data together, models them with machine learning, and gives you a pick for the spread, moneyline and total, with a confidence level and a plain-language explanation.

SharpSight is for information and entertainment only. We are not a sportsbook: we never take bets or hold your money.

Our story

  1. July 2026We began building SharpSight, starting with the NFL and college football.
  2. Since thenWe have added basketball, covering the NBA and college basketball.
  • NFL
  • College football
  • NBA
  • College basketball
  • NHL, Golf and MMA coming soon

Why we built SharpSight

Odds are easy to find. Anyone can open a sportsbook and see a line. What is harder to find is the reasoning: why a team is favored, what the injury report changes, and how confident a model really is.

We built SharpSight to put those answers in one place:

  • The data behind each game
  • A pick with a clear confidence level
  • A plain-language explanation of why it was chosen
  • Tools to build a parlay and follow line moves and updates

You decide what to do with it. SharpSight makes sure you see the whole picture first.

Our team Meet the people behind the innovation

The team building SharpSight, an iOS app that turns sports data into picks you can understand.

Get in touch
Roby Luna, CEO

Roby Luna

CEO

Anthony Rivera, Co-Founder

Anthony Rivera

Co-Founder

James Schlauch, CTO

James Schlauch

CTO

Billy Baron, CGO

Billy Baron

CGO

Rima Rivera, CMO

Rima Rivera

CMO

Who SharpSight is for

SharpSight helps bettors and sports enthusiasts see the data and reasoning behind every pick.

Bettors

Picks for the spread, moneyline and total on every game, each with a confidence level and the reasoning behind it.

Sports enthusiasts

Live odds, injuries and standings, plus a search where you can ask about any game, across the NFL, college football, NBA and college basketball.

What we stand for

Three ideas shape everything in the app.

See the why

Every prediction comes with plain-language reasoning, so you are never just handed a number.

Data first

Team stats, injuries, recent form and live lines from multiple sportsbooks drive every pick.

All in one app

Picks, live odds and answers to your questions, together on iPhone and iPad.

Our data

Sports data in SharpSight is provided by SportsDataIO.

More data providers coming soon.

The company

SharpSight is built by SHARPLYTICS, LLC in Orlando, Florida.

300 S Orange Ave, Suite 1000, Orlando, FL 32801